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HARD Marketing is a results-driven agency that operates on a Pay-for-Results model. We deliver measurable growth, transparency, and customized strategies for businesses across industries.
Useful info
Date: December 12, 2024
HARD Marketing, based in Ottawa,Canada, is a leading provider of marketing, creative, and production services.Our offerings include strategy development, creative design, content production, and advertising campaign execution. As an organization operating in the dynamic field of marketing, we recognize the importance of integrating sustainability and environmental stewardship into our business practices.
This policy outlines our commitment to managing environmental impacts responsibly and aligns with Canadian environmental regulations, including federal, provincial, and local laws.
HARD Marketing is dedicated to minimizing the environmental impact of our operations while inspiring our clients and stakeholders to embrace sustainable practices. We are committed to:
1. Protecting the Environment: Actively working to reduce waste, prevent pollution, andmanage resources responsibly across the lifecycle of our services and products.
2. Climate Leadership: Driving change within our industry by championing environmentally sustainable solutions.
3. Compliance and Beyond: Meeting all legal, regulatory, and voluntary environmental obligations while pursuing opportunities to exceed these standards.
4. Continuous Improvement: Regularly assessing and enhancing our environmental management systems and performance.
To support our commitment, HARD Marketing will focus on the following key areas:
1. Operational Sustainability
• Reducing energy consumption and transitioning to renewable energy sources for our offices by 2025.
• Minimizing waste and ensuring responsible disposal and recycling practices.
• Optimizing water use and reducing unnecessary consumption in our facilities.
2. Business Travel and Transportation
• Encouraging remote work, virtual meetings, and low-carbon travel alternatives.
• Setting measurable targets to reduce business travel emissions by 5% annually starting in 2025.
3. Responsible Procurement
• Implementing sustainable procurement policies that prioritize environmentally friendly suppliers.
• Engaging with vendors who share our commitment to sustainability.
4. Creative and Production Processes
• Utilizing digital-first approaches to minimize material waste in campaign production.
• Supporting clients in designing campaigns that drive sustainable consumer behaviors.
5. Education and Advocacy
• Training all employees to understand and support our environmental goals.
• Advocating for sustainable practices among our clients, partners, and community.
1. Carbon Footprint Reduction:
• Decrease office energy consumption by 10% compared to 2023 levels.
• Offset emissions from business travel through verified carbon offset programs.
2. Waste Management:
• Achievea 90% diversion rate for office waste through enhanced recycling and composting initiatives.
• Eliminate single-use plastics from all office operations.
3. Renewable Energy Transition:
• Transition all offices to renewable energy sources by the end of 2025.
4. Staff Engagement:
• Ensure 100% of employees complete annual sustainability training.
• Launchan internal Green Team to identify and implement new initiatives.
• Leadership Team: Setting the tone for environmental stewardship and providing the necessary resources to achieve our goals.
• Employees:Actively participating in training, adhering to sustainable practices, and contributing ideas for improvement.
• Suppliers and Partners: Aligning with HARD Marketing’s sustainability standards and collaborating to reduce environmental impacts.
HARD Marketing will measure progress against its environmental goals and report annually through a public sustainability report. Feedback from stakeholders will inform updates to this policy and related initiatives.
